Bluebonnet Beefmasters is a new Beefmasters group based out of the adorably quaint town of Canton, Texas. Matt and Summer, the founders of Bluebonnet Beefmasters, have requested a brand that gives a nod to the western industry while promoting the modern and future aspects of innovation. This package included a brand identity seal, type only logo, and brand icon – three ways to express the brand, depending on the outlet. The color palette features two deep blues pulled from the state flower of Texas – the bluebonnet. This was such a fun project to work on and I’m sure it will be showstopper in its industry.