SWEETERY

Mayley always had a dream of opening her own bakery. When her dream began to come to fruition, I could not wait to start designing her logo and anything else she might need for her bakery. The love of sweets is one of the many things we have in common, so clearly, I was delighted to work on this project. With the name already established, we began the logo design process. Our goal was to keep the logo simple and modern while still reflecting the baking industry. The color palette was gray and white with a pop of fresh mint. Right now, the logo is in use and we are constantly brainstorming new ideas for graphic elements for her bakery. Check out the “sweet” logo process below.