Let me first emphasize that this project is purely conceptual. While the logo design was presented in conjunction with BRW Architects’ architectural design, the client chose not to move forward with it. However, I really like how this brand turned out so I wanted to share it. The idea for the logo came from a simple cattle brand. Then, it was just a matter of fine tuning until it was just right. There was no color palette established. Instead, the color comes from the various materials and textures the logo is applied to – the rust orange of corten metal or the burnt chocolate brown of weathered wood.