The name Velvet Chocolate comes from the rich flavor and texture of the most divine chocolate. The concept behind this new organic chocolate company is that the chocolate appeals to all five senses. Five bars of color represent each of the five senses. A crunchy chocolate bar appeals to the sense of sound because you hear the chocolate crunching as you chew. A smooth caramel milk chocolate bar appeals to the sense of sight because you see the caramel stretching from the chocolate bar to your mouth after you bit into it. This sweet treat is chocolate for the senses.